Tuesday 7 March 2017

Rinse & Repeat - Window Display

My most recent window display has been for my exhibition at Freedom. Having thought a lot about framing my prints prior to the exhibition I thought it could be an interesting take on the window display to make a sort of expanded version of these, painting a frame onto the window and suspending prints behind it. I decided to make large variations of some of the prints I had in the show. I printed them using fairly transparent inks onto drafting film which is a sort of translucent plastic paper.


The install was quite fiddly; screwing the hooks into the ceiling was the most time-consuming part and it got very toasty under the lights! Hanging the prints straight was also tricky taking a lot of trial and error. That's part of the challenge and appeal of window displays for me - designs that seem simple can often take a lot of work to take into the real 3-dimensional world.


 It was also the shortest time I'd had to install a window display - only an hour and a half or so. As the components were ready-made however it was just a case of assembling everything and I'm really happy with the results:


I used drafting film as I was keen for the display to look just as good from the inside as the outside - which hasn't always been the case in previous window displays I've done. This paid off well - I'm so happy with the interior view with the light shining through the prints and the cast shadow from the frame I painted on the window and the other solid components: