Creme Fresh Final Poster

After working on the two designs we decided that the blue and gold room looked best. I like the contrast between the ornately designed room and the space station as they look entirely different and serve different purposes, decoration vs. function, but are linked by their origins in human imagination. I like the contrast of the enclosed space (the room) and the vast infinity of space which could symbolise the intimate club setting contrasting with the "musical journey" the clubber goes on (if you wanted to be really cringey). The wee guy on the control panel also made me think of a DJ which made me laugh a bit as I wanted the image to be quite decorative but also a bit playful. 

I started playing around with the text on Photoshop and made quite a few changes to really tighten up the layout. We also decided to add a drop shadow to some of the text to make it stand out and I made the text cream as well.

Although reactions to the poster have been a bit mixed I'm really pleased with the outcome and think it stands out from most of the club posters I've seen. I also did a banner for the Facebook event:

... and a double sided flyer, the idea being that as the club nights progress there will be a series of images for people to collect adding to the value of the advertising and making the night a bit more creative:

Creme Fresh Poster Development

Took a break from the poster to go to Dimensions festival in Croatia which was amazing. It gave me some time to mull things over so I came back to the project quite refreshed. I added in the phrase "all night party music" at Duncan's request. Despite this I think my first attempt looked pretty stale and didn't stray that far from what I'd done before so I felt a bit disheartened.

Feeling a bit nervous about the project I came into the studio yesterday and decided to just completely start again with the imagery (but keep the traced and cut out text which I liked). I had a look through my books and took some photocopies then started playing around with pure collage. I wanted to come up with something relating to human ingenuity  - art, music and science which to me are all pinnacles of human achievement. My main stimuli for the poster were imagination/creativity and playing about with scale and space. This approach suited me much better and I came up with three images that I was pleased with:

I sent them over to Duncan. We agreed that the two images set in a room were the most dynamic. He also asked that I change "all night party music" to "party music all night long" which reads better. 

Creme Fresh Poster Design

Been busy over the summer with work and holidays which has been great though I'm feeling a bit lazy on the art front. Now I'm almost starting back at uni though I feel like getting back into a project so I've been working on a poster commission for a friends' club night - Creme Fresh - which is starting up in Edinburgh.

Duncan wanted the poster to be along the same lines as some of my collage work in style. He had quite a strong idea about coherent branding so I looked at the covers he'd done for some of the Creme Fresh internet radio shows for inspiration.

As an obvious place to start I used the same font, and also thought about the pictures he'd chosen which were very disparate in content but had a similar feel in terms of humour and general strangeness. This is something that appeals to me so I had a search through some books and found some pictures which I thought worked and started playing about with them.

I made a couple of mock-ups and sent them over to Duncan.

He liked the second image the best so I started working on that in Photoshop playing about with the text and came up with this final version:

I was pretty happy with the way it looked but several people said that it reminded them of slaves/migrant boats (racists) which obviously isn't ideal when promoting a club night so I had to start over.